For football enthusiasts, the team jersey is more than just apparel; it’s a symbol of unwavering loyalty and passion, a tangible representation of their connection to the club. Recognizing this deep emotional bond, SS Lazio sought to create an unforgettable experience for the unveiling of their 2017-2018 season jersey. To achieve this, they entrusted Ultravioletto with the task of designing and executing an innovative interactive body projection performance.
The performance transcended a traditional jersey presentation, transforming it into a dynamic, immersive spectacle. Through the strategic use of projection mapping, the athletes’ bodies became canvases for stunning visual narratives, showcasing the new jersey in a way that was both visually arresting and deeply emotive.
The interactive element further amplified the impact of the performance, allowing fans to feel a sense of direct engagement with the event. The projections responded to the athletes’ movements, creating a fluid and dynamic interplay between human form and digital imagery. This seamless integration of technology and performance created an atmosphere of excitement and anticipation, igniting the passion of the fans and generating an overwhelming wave of enthusiasm. The event was a resounding success, leaving a lasting impression and solidifying the jersey’s place as a cherished symbol of SS Lazio pride.
Client SS Lazio
Date 2017
