Valentine’s Day, a global celebration of love in its myriad forms, served as the creative wellspring for an innovative interactive kinetic installation, strategically positioned in the bustling heart of New York City. This captivating project sought to transcend conventional displays, transforming a mere shop window into a dynamic, living tableau. At the core of the installation were meticulously crafted 3D props, designed to sway and undulate with a sinuous grace. These elements created a constantly evolving environment, drawing the gaze of passersby and imbuing the space with a sense of organic movement. The true magic, however, lay in the interactive element. By simply touching the shop window, individuals could engage directly with the installation, triggering a series of captivating effects.
This tactile interaction activated a sophisticated lighting system, illuminating the scene and bringing the kinetic elements to life. Simultaneously, the touch initiated a vibrant explosion of colors across an integrated LED wall, transforming the window into a dazzling spectacle of light and motion. This immersive experience allowed users to become active participants in the artwork, fostering a sense of connection and wonder. The installation effectively captured the spirit of Valentine’s Day, celebrating love not just as a concept, but as a tangible, interactive experience that could be shared and enjoyed by all.
Client Luxottica S.p.A
Date 2017
Credits Art Direction: Arte Vetrina, 3D Props: GiPrint, Creative coding: Giulio Pernice
