‘Magnifica Roma,’ an exquisite exhibition conceived for Bulgari, served as a cultural bridge, bringing the timeless allure of Rome to the heart of China. This immersive experience celebrated the enduring influence of Roman architecture, sculpture, and aesthetic principles on Bulgari’s celebrated jewelry designs, underscoring Rome’s role as the wellspring of the brand’s creative inspiration. The exhibition transcended traditional displays, offering a dynamic multimedia art experience that invited visitors to actively participate in the narrative through engaging, immersive digital interactions.
Ultravioletto contributed two key interactive installations to this captivating experience. The first, drawing inspiration from the iconic Trevi Fountain, allowed visitors to recreate the time-honored tradition of coin tossing, transforming a simple gesture into a moment of connection with Roman history. The second installation, a playful interactive swing, transported participants to the picturesque Piazza di Spagna, offering a whimsical and engaging experience within the heart of a beloved Roman landmark.
Client Bulgari
Date 2021
Credits Agency and direction: Output
