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For the Balloon Museum, Ultravioletto have created a VR experience titled “Into The Rainbow,” which is part of the visitor’s journey. Concept: The rainbow is the realm of dreams, a colorful POP universe where anything can happen. “Into the Rainbow” is a journey through the rainbow, composed of 7 dreamlike scenarios like the colors that make it up. A POP journey into fantastic and metaphysical imaginaries that will give us a unique experience.
Client Balloon Museum
Date 2023
Credits 3D Developer: Why
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