Herno’s presence at Pitti Immagine in Florence this year was a testament to their unwavering pursuit of cutting-edge technologies and their dedication to sustainable fashion. The brand’s new collection, a product of rigorous research and a commitment to minimizing environmental impact, was showcased within an innovative, interactive immersive space.
This oniric dimension transported visitors beyond the conventional fashion presentation, offering a multi-sensory experience. The meticulously designed space featured captivating projection mapping, a dynamically responsive light design, and interactive elements that allowed guests to engage directly with the brand’s narrative. This immersive experience effectively communicated Herno’s dedication to both technological advancement and environmental responsibility, solidifying their position as a leader in innovative and sustainable fashion.
Client Herno
Date 2019
Credits Project management and production: Anomalia Studio.
Sensor coding: Giulio Pernice
Sound design: Ipologica
Shooting and editing video: So What Pictures
