Giro d’Italia is the most followed and important sport event in Italy, not only for the cycling fans. Each year welcomes thousands of people, a never ending party animated by the sponsors that supporting it. In 2016, Ultravioletto was commissioned to create an innovative interactive game solution that would further amplify the event’s celebratory spirit. The result was a bespoke, hybrid experience that masterfully blended the tangible elements of the analog world with the dynamic capabilities of digital technology.
This unique solution engaged thousands of participants across the tour’s various stages, creating a shared experience that resonated with fans and added a distinctive layer of interactivity to the Giro d’Italia’s vibrant tapestry.
Client Enel
Date 2016
Credits Simona Merlini for characters and logo design
