Pink is the colour of the Giro d’Italia cycling race competition. The new pink jersey of the Giro d’Italia 2022 was presented in Rome and will be worn by the leader of the general ranking, which this year will start on 6 May. The reveal event took place at the MAXXI museum. Ultravioletto designed the exhibition of the historical jerseys, producing also the visual contents. For the reveal of the new jersey, a mirrored totemic element was created, the jersey was visible according to how the light design interact with the environment.

  • Client: RCS Media Group
  • Date: 2022
  • Category: Design, light installation, exhibit