Among all scientific discoveries, electrical energy stands out as one of the most transformative forces in shaping daily life and human history. In Italy, the profound impact of electricity is especially evident in the country’s economic development, which coincided with the birth and the first 50 years of Enel. Over the course of 18,250 days, electricity has powered historical, social, and technological transformations, driving progress across multiple dimensions of society.
To celebrate this important corporate milestone, Ultravioletto was commissioned to create an exhibition at the company’s headquarters in Rome. The studio crafted an immersive and emotional storytelling experience, meticulously developing the project from concept to execution, paying tribute to the pivotal role of electricity in shaping both Italy and the world.
Client Enel S.p.A.
Date 2011
Credits Art direction and copywriting: Raimondo Mantacheti, Graphic design: Andrea Biagioni, 3D video: Studio Aira
