Giro d’Italia is the most followed and important sport event in Italy, not only for the cycling fans. Each year welcomes thousands of people, a never ending party animated by the sponsors that supporting it. For the 2016 edition Ultravioletto realized an interactive game solution that combined analog and digital world. A unique custom solution that involved thousands of players during the stages of the tour.

  • Client: Enel
  • Date: 2016
  • Category: Interactive Game Solution
  • Credits: Simona Merlini for characters and logo design