Giro d’Italia is the most followed and important sport event in Italy, not only for the cycling fans. Each year welcomes thousands of people, a never ending party animated by the sponsors that supporting it. For the 2016 edition Ultravioletto realized an interactive game solution that combined analog and digital world. A unique custom solution that involved thousands of players during the stages of the tour.
- Client: Enel
- Date: 2016
- Category: Interactive Game Solution
- Credits: Simona Merlini for characters and logo design