Magnifica Roma” is an exhibition created by Bulgari that aims at bringing “the eternal city” experience to China. Bulgari jewelry design was influenced by Roman architecture, sculpture and aesthetics. Rome is the source of Bulgari’s spirit. A multimedia art exhibition that invites the viewers to play with its artworks, through an immersive digital experience. For this exhibition Ultravioletto designed two interactive installations. The first exhibit is inspired by the Trevi fountain and the iconic gesture of throwing a coin, the second one is an interactive and playful swing immersed in the Piazza di Spagna scenario.