Tod’s – Immersive Design Experience

A precious design for Tokyo’s flagship store

Tod’s Circus is the new “capsule collection” made by Tod’s and designed by Anna dello Russo. The launch event of the collection was held in the Tod’s flagship store in Tokyo. For this occasion the store was transformed in something magic. The guests were immersed in a precious circus world. Part of the interior design was a “magic box” installation, an holographic projection where the designer Anna dello Russo present the new collection to the guests of the event.

  • Client: Tod’s
  • Date:  2017
  • Category: immersive design experience