Luxottica – Interactive kinetic shop window

Engaging solution in the magic of 5th Avenue in New York

On Valentine’s Day is celebrated love in all its forms and this is the spirit that inspired us to design and produce this interactive kinetic installation in a shop window in the heart of the Big Apple. 3D props swayed sinuously, transforming the shop window in a live and evolving environment. The interaction was made by simply touching the window, an experience that allowed the user to turn on the lighting system and create an explosion of colors in the LED wall. Ultravioletto designed the entire interactive system, creating the kinetic elements and interactivity.

  • Client: Luxottica S.p.A
  • Date:  2017
  • Category: interactive kinetic installation
  • Credits: Arte Vetrina Project for art direction and project management, GiPrint for 3D props. Giulio Pernice for creative coding