Giro D’Italia – Engagement Solution

Interactive Game 

“Giro d’Italia” is the most followed and important sport event in Italy, not only for the cycling fans. Each year welcomes thousands of people, a never ending party animated by the sponsors that supporting it. For the 2016 edition we realized some of the interactive game solutions that combined analog and digital world. Custom solutions unique in their kind that involved thousands of players during the stages of the tour.

  • Client: Enel
  • Date:  2016
  • Category: Interactive Game Solution
  • Credits: Simona Merlini for characters and logo design